- Newly Surfaced Video Features The Rolling Stones-Penned Jingle For Rice Krispies [Watch]
The early 1960s were a strange time. With Rock n’ Roll taking the Blues and R&B into new stratospheres, it took a few years for the burgeoning genre to comfortably adapt into pop culture. No one knew how to market the music, and brands certainly didn’t know how to incorporate the new genre into their marketing strategies. All of this brings us to 1963 (or 1964), when The Rolling Stones were tapped to write a jingle for Kellogg’s Rice Krispies cereal. Thanks to footage unearthed by The Daily Mail, we can see this commercial now in all of it’s awkward glory.Original band member Brian Jones apparently wrote the jingle, with Mick Jagger including the brand’s familiar “Snap, Crackle, Pop” motto into the jingle, while also singing that the cereal is “for you and you and you” in a way that only Mick Jagger could deliver. We’re not sure if this commercial actually sold any boxes of Rice Krispies, but we’d like to think that the cereal owes everything to the Rolling Stones!See the commercial for yourself!