City of Florence selects Destination Florence CVB as the official partner to

first_imgThe Florence Municipality, the Florentine Chamber of Commerce and the University of Florence signed an agreement to outline new and effective strategies in the tourism field, relying on the governance of tourism and the ability to directly foster agreements between institutions and individuals, while defining and clarifying the roles of various on-site actors.The agreement is dedicated specifically to the MICE tourism and to better the quality of tourism in all the Florentine territories and it has the aim of choosing a partner to develop activities and strategies.Thanks to the winning of a competition notice, Destination Florence Convention and Visitors Bureau has been selected as the unique partner of the City of Florence and its partners to promote destinations all over the world and acquire more conferences and events.Destination Florence Convention and Visitors Bureau has been operating for over 20 years as a destination agency to attract large events, congresses, international marriages, and individual tourists. It represents a comprehensive outlet for tourism thanks to more than 300 partners, a network that makes it possible to have a synchronised bond with the territory and the operators functioning within, strengthened by signed agreements with trade associations of reference.The Ministry of Tourism of the city of Florence, Cecilia Del Re said, “We are very proud to have selected a unique partner for the promotion of the city. Florence is a unique city to host conferences and events also thanks to the new tramvia, the huge renovation of our congress centre and the future major enlargement of our airport.”Destination Florence CVB presented a project to better tourism within the city of Florence with specific activities and two main goals: acquire more conferences and events and attract qualified tourism.Carlotta Ferrari, Director of Destination Florence CVB said, “Florence is one of the most attractive destinations of the world, in fact, it is in the top five cities to host conferences and events. We will continue to promote Florence to acquire more conferences and events each year.”“Also, thanks to the Destination Florence project, we will develop and promote tourism offerings, proposing a benchmark for a single, potential national model. We are working with the most innovative technology like our new chat-bot that we will present in the next few months and we are also opening our official account on WeChat to promote Florence in the Chinese market.”last_img

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