Figures prove NSW is Australias top regional destination

first_imgNSW is the number one State in Australia for total visitor nights, visitor numbers and visitor expenditure in both the international and domestic stakes with Regional NSW far ahead of its rivals in visitor numbers.In the year ended December 2015, Regional NSW received 689,700 international visitors who stayed 14 million nights in the State and spent AU$914 million, according to Tourism Research Australia’s International Visitor Survey.Minister for Trade, Tourism and Major Events Stuart Ayres has welcomed this announcement pointing out that NSW was the clear winner in regional tourism within Australia.“It’s pleasing to see the whole State benefit from Regional NSW’s thriving visitor economy. Best of all these figures represent an increase on the previous year ended December 2014, with Regional NSW experiencing 8.5 per cent more visitors, 15.1 per cent more nights and 30.2 per cent more visitor expenditure,” said Minister Ayres.Regional NSW outperformed Regional Australia which experienced growth in nights of 9 per cent (compared to NSW’s growth of 15.1 per cent), and where expenditure grew at 14.4 per cent (compared to NSW’s growth of 30.2 per cent).“The international appeal of regional NSW destinations including Byron Bay on the North Coast and the World Heritage-listed Blue Mountains have encouraged significant growth in international visitor numbers, with the unspoilt South Coast and famed wine producing Riverina region also recording growth from international markets,” said Minister Ayres.The research also showed that Regional NSW recorded increases from domestic travellers including 54.3 million overnight and daytrip visitors, an increase of 6.2 per cent.  These travellers stayed 66.3 million nights in Regional NSW and spent $13.2 billion.“From pristine beaches to snowfields, and rainforests to the awe-inspiring Outback, NSW is Australia’s most geographically diverse State and offers international visitors an experience like no other. Combine that with a world-class calendar of regional events and you have the complete visitor experience,” Destination NSW Chief Executive Officer Sandra Chipchase said.These results reflect the success of ongoing campaigns from Destination NSW, the State Government’s major events and tourism agency. Designed to stimulate consumer action and attitudinal change, Destination NSW’s marketing and advertising programs work closely with Regional Tourism Organisations to promote Regional NSW destinations and events.The agency combines regional events, marketing and publicity campaigns to drive domestic and international visitation to achieve the NSW Government’s targets of doubling overnight visitation by 2020 and positioning the State as the number one tourism and events destination in Australia. Visit Regional NSWSource = Destination NSWlast_img

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