- Branding isn’t a popularity contest
25SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr When you launch a new brand at your bank or credit union, all the glitz and glamour of the kickoff party and initial training feels pretty good (especially if you’re a former marketer like me). I remember the feeling well.I also well remember that the “new car smell” of the brand didn’t last for long. That’s not to say your brand still isn’t cool, vital and relevant after roll-out. Far from it. However, the real work in branding comes not so much before or during the launch but after the launch.It’s in the days, weeks, months and years after the launch of a new brand that the real labor comes into play. As a brand leader at your bank or credit union, it is your responsibility to reinforce (and sometimes enforce) brand standards. This means you won’t always be the most popular person at your financial institution. During spot-checks for brand adherence at branches, I was regularly referred to as not-so-nice names by staff. I had to grow a thick skin and so will you.Working as the brand enforcer, you’ll have to take a stand when it comes to sticking to what the brand represents. If you let little things (homemade marketing collateral, dress code violations, deviations from the consumer engagement plan, etc.) happen, your brand will slowly erode. It’s kind of like the loose string on a sweater we’ve all had. If you don’t snip that string and mend the ravel quickly, it can fall apart. The same principle applies to your brand. continue reading »
- Going for silver! Girl Scouts help the Broome County Humane Society
The girls then made dog beds by hand to be donated at the end of the project. Lillian Williams, Alanna Schiffer, Miranda Chiguma and Olivia Rouse all agreed it was a cause they wanted to help. The project began with the girls raising $500 dollars by selling Girl Scout cookies and magazines. BINGHAMTON (WBNG) – As a part of their Girl Scout silver project, Troop 30463 in Binghamton, raised money to help the Humane Society. It was an experience all four girls said they were happy to be a part of and all their hard work was worth completing their end goal and getting their award. “I enjoyed knowing it was going to help animals that needed the beds,” said Chiguma. The group used the remaining money to buy food, toys and other supplies the humane society was in need of. “We think that animals should be treated as well as humans do because if you’re a human wouldn’t you want to sleep on a bed,” said Rouse.