Capital FM radio presenters Johnny Vaughan and Lisa Snowdon are fronting a new £3m marketing campaign to promote Kraft’s new Belvita Breakfast brand – a range of biscuits targeting the breakfast market.Claimed to be the only breakfast biscuits in the UK, Belvita biscuits are made with whole grains and, when eaten with a portion of fruit and serving of dairy such as a latte and an apple, release carbohydrates steadily over four hours.The marketing campaign for Belvita Breakfast, which launched this month, features TV ads aimed at the brand’s core market of 25-35-year-old women, as well as print ads, retail promotions and sampling.Biscuits have long been a popular breakfast item in Europe, but have yet to gain a foothold in the UK, where cereals and toast still dominate. Belvita Breakfast retails across Europe with one in five people in France eating biscuits for breakfast.“Belvita Breakfast’s success in Europe shows that there is a real appetite for breakfast biscuits, and the UK market is ready for something new,” said Nicola Wilkinson, Kraft Foods.According to research commissioned by Kraft, 34% of the UK population regularly miss breakfast, compared to 17% in France, 18% in Italy and 13% in Spain. Eight per cent of Brits never eat breakfast, with men (38%) and people in their 20s (55%) most likely to skip.
“We’re determined to maintain the bakery’s reputation for producing the best Chelsea buns in the world. They’ll be ridiculously sticky and ludicrously fruity weapons-grade buns”Tim Hayward, food writer for The Guardian and Fire & Knives, takes over the Fitzbillies bakery in Cambridge, which recently closed to the distress of fans like Stephen Fry on Twitter”In 100 AD, the Roman poet Juvenal coined the term ’bread and circuses’ to describe the straightforward way populations could be persuaded to support government decisions. I’m sure a few of my colleagues still wish it was that easy”ably assisted by Wikipedia, health minister Anne Milton recalls the simpler days when votes were bought with bread, thus leaving the Federation of Bakers lunch she was addressing thinking “Don’t knock a bread subsidy until you’ve tried it!”
The risk of damaging the surface means neither the Irish or Italian teams will train in at the stadium in Lille ahead of tomorrows group D clash.It’s a must win game for Martin O’Neill’s side who are bottom of the table.Northern Ireland know a win or a draw against Germany today will put them into the last 16 In the groups other game Ukraine meet Poland.Kick off for both matches is at 5.This evening in group D Croatia face Spain and Czech Republic take on Turkey.Kick off in those games is at 8.